Adobe Brand Modernization

The Adobe brand is one of our most valuable and powerful assets. Our shared objective is to make the Adobe brand as big as our business. To make it instantly recognizable across everything we design, write, say, and do. In every industry in which we compete, and for every audience we serve, the Adobe brand remains our single greatest asset. The brand expression system is intended to elevate the Adobe brand and enable us to effectively integrate Adobe into everything we create.

Strategy
1  Strengthen the connection to Adobe across everything we do
2  Capitalize on our strongest brand equities
3  Modernize the look and feel of the brand
4  Drive consistency and reduce complexity



Credits
AJ Joseph, John Caponi, Michael Jarrott, Zoey Gassner, Heather Combs, Julia Capeloto

You may also like

Strategy for Creative Cloud 2023 Splash Idents
2023
The Bully Project Mural
2014
2022 Creative Cloud Splash Screens
2021
Bandcamp Vinyl Identity
2009
2021 Adobe // Velocity Invitational v2
2022
2023 Creative Cloud Splash Artwork
2023
Iris van Herpen x Steven Sebring
2021
2022 Creative Cloud Brand Identity
2021
2023 Splash Screen for Adobe Ch App
2022
2019 Creative Cloud Identity
2018
↑Back to Top