Adobe Brand Modernization

The Adobe brand is one of our most valuable and powerful assets. Our shared objective is to make the Adobe brand as big as our business. To make it instantly recognizable across everything we design, write, say, and do. In every industry in which we compete, and for every audience we serve, the Adobe brand remains our single greatest asset. The brand expression system is intended to elevate the Adobe brand and enable us to effectively integrate Adobe into everything we create.

Strategy

1 Strengthen the connection to Adobe across everything we do

2 Capitalize on our strongest brand equities

3 Modernize the look and feel of the brand

4 Drive consistency and reduce complexity

Credits

AJ Joseph, John Caponi, Michael Jarrott, Zoey Gassner, Heather Combs, Julia Capeloto

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