Iris van Herpen in collaboration with Adobe
Photographed by the incomparable Stephen Sebring
Directed remotely by John Caponi
Iris van Herpen x Steven Sebring
I lead the Iris van Herpen collab with a partner on Adobe brand strategy. My role included the creative concept, and helping define the Adobe story and strategy. Once the dress and subsequent fashion show to celebrate Alber Elbaz were complete, we needed to capture the dress. I suggested multiple photographers with Iris and her team, and we decided that Steven Sebring would be our ideal fit for stills and a unique 360°.