Creative Quarterly was a series of live, in-house events in Adobe's creative marketing department from 2018-2020. The event was developed, organized, maintained and moderated by Sr Creative Director John Caponi and Creative Director Hajdeja Ehline. It featured artists and musicians sharing insights into their creative process.
In an intimate setting, guests from various disciplines (not necessarily tied to Adobe products) shared what they do, how they do it, the influences on their work, and other aspects of their individual stories.
The Goal
Build community in the marketing organization by taking people out of their daily tasks for a moment of inspiration.
The Speakers
The Strategy
Reach: Adobe Studio, Adobe Marketing Org, Brand Strategy, Adobe Design, Adobe Executives, Creatives around the world.
How Creative Quarterly differs from other Adobe events
• MAX / A huge live event (~15k attendees) for the creative community tied to Adobe products to inspire, demo our tools, and build community.
• 99U / A midsize live event (~1k attendees) that intersects the Behance community and Adobe products to provide career advice and resources for up-and-coming artists.
• Discover / An online resource that intersects Adobe learn content with curated creative influencers from an editorial POV and tied to customer segments.
• Creative Quarterly / An intimate live event(~15–30 attendees) held in-house to showcase creativity by speakers who may or may not use Adobe products.
Growing Creative Quarterly
• More speaker events to compile robust programming that feeds into Discover in the form of synopsis + videos similar to Tiny Desk from NPR
• Global expansion by scaling programming across Geos
• Persistent article in Studio’s monthly newsletter
• Pop-ups at conferences like MAX
• Panel at MAX of CQ speakers
• Round table discussions to bring the intimate angle to MAX; small groups spend 20–
30 minutes with their mentors
30 minutes with their mentors
• Screening room for small groups to view a series of shorts (5-minute edits of the
current year’s speakers), followed by a meet-and-greet with the featured speakers
current year’s speakers), followed by a meet-and-greet with the featured speakers
Elevate Adobe Studio in a design leadership role
By scaling this program worldwide, Adobe Studio can expect to have a stronger visibility within the community and with Adobe executives.